"The world is not as simple as a company on the line, China is not just a company on the line. There are many in the world we need loud name, skilled, innovative, outstanding products of the company. I believe that Lenovo is just such a company. " cover iPhone Vans
When the "Huawei" in question appears in the frequency is too high, Yang yuanqing, Lenovo CEO in response.
Winning hand
Lenovo's mobile phone shipments in the first quarter of the year is difficult to see, fell out of the top five in the world. However, Yang yuanqing, Xudong Chen, General Manager of Lenovo mobile service in China, it's not a bad thing: case Vans
"I think that sales of mobile phones, if it is low, how much is useful. If you are 500, 600 bucks, one does not sell the same as selling 15 million units are, the more likely the worse. "
Xudong Chen call "bad" means profit. Still in Lenovo's senior, the "lost money selling phones" that they can't read, can't agree. Just like he said in summarizing the Association:
"Two years ago we were basically walking the road operators. When operators subsidized, our products are also very competitive, although the lower end of things a bit more, but also can be. Operators reduced subsidies later...... "
If this is the final enlightenment, had to say has been too slow. As far back as two years ago, Huawei has already had the same position. When Huawei consumer BG CEO Yu said in an interview:
(2014) our cell phones in the second half would reduce the number of models 80%, only the mobile phone models, the original plan was fifty or sixty.
The decision has done very late, Huawei took three years to cut down these ultra low-end models.
If so, Lenovo mobile "carrier" troubled, Huawei mobile phone due to "operator" to succeed. Question looks very clear-channel is the winning hand.
Objectively speaking, this conclusion is not extreme, people understand the value of hardware experience. When it comes to channel, or even hardware with a Shenzhen manufacturers have indicated to Lei feng's network: "for the channel, as long as you give the profit margins are high enough, Xiang also gives you even if your products are sold. "
But he does not think this sums up all the questions.
Start
Although he is not like other handset makers as the CEO, who is also the product manager position. But once the "sales genius", "Tech Star" apparently does not ignore the weight of product:
"Absolutely cannot be said to be the only factor, the product may be more important. "
But speaking down the product, often went back to the channel:
"Operators are customized, we do not meet the final customer's requirements, is to satisfy requirements on operators. And many of them customized products is at the low end, which affected our concentration and competition in the high-end. "
In short, one wrong step in the full set is all lost, channel and tangled. Reflections at the same time, he never fails to point out that seven inch:
"Market demand for stocking not demand squeeze caused by oversupply and inventory. How to manage inventory? How to manage vendor? What about management of manufacturing? These are Lenovo's strengths. "
Of course, this is also its strengths. So when he says "give operators the low-end products, China started again", but also associations with a Huawei validation logic has been at the bottom of. And this can effect depends on consumers ' willingness to "Lenovo mobile" Bill.
Shows that Lenovo Mobile has never at any time, needed more than now recognized by consumers.
The first step: peers
One year, ZUK from independence to reunification, has been questioned and ridiculed, but he insists it's a perfect contradiction. Because, in his view, it proved that a year later ZUK is better ZUK, one year after the Association is also a better Association.
ZUK co-founder Chen Yu told Lei Feng network, due to the company's international structure, product research and development team is difficult to grasp the needs of the Chinese market, formerly known as magic workshops of MBGChina will be responsible for product research and development in China as a whole. "The 99.9% of the staff from the ZUK".
In fact, this Association in the "integration" of the microclimate in the game in the process. Xudong Chen says:
First, streamlining the product line was very, very ill;
Secondly, Lenovo integrates supply chain, it was two, is now a;
Again, the Lenovo Lenovo for Moto and integration;
Reflects on the product side is-high-end MOTO, mid-tier ZUK, low-end Le lemon, Xudong Chen to do is balance the allocation of resources and conflicting interests. In this regard, Lei feng's network people in the industry (search for "Lei feng's network", public interest) expressed a pessimistic view:
"Lenovo senior turbulence has not once twice, it is one of the biggest problem issue before. United behind some accounts (interest) is not so easy to break clear. "
But obviously, Xudong Chen is confident to make this happen, asked, "Yang yuanqing, innovation can be fully empowered", he said, "don't worry about it. Now in the right direction, has also given support within the group. "
In an interview after the network to its challenge of Lei Feng "great unity of vision" and "ZUK independence", he also said: "ZUK had never in his scope of consolidation, and now has the integration. "
Second step: the pulse of the industry
Tech World, as Lenovo's most important window of communication with the outside world, not just to talk about reflections. At least, if not enough new products, all this will become empty. Therefore, in the Tech World 2016 of the preheating phase, we see more of is--think MOTO z "redefine the mobile phone" and redefine the way--is modular.
In fact, this logic has not been market tested, Xudong Chen is determined:
"The development trend of mobile phone in two directions, one modular; is a flexible screen. Modular mobile phone today we have mass production; flexible screens are still in the lab, technique is at the early stages. "
Reason to believe, Xudong Chen says:
"Because I know that associations not only in the study of modular phones, Google is also studying, including LG has launched its product. But the techniques are not the same, are not the same product. So I'm not worried about peers are not remitted to the modular side. "
There is no doubt that so far, MOTO z is "modular" walk down this road as far as production machines. Lenovo also wants to create a similar "hard App" ecosystem. Therefore, when you can get developer support when it faces, MOTO z sales into a unique index, and the impact of this variable is a factor, that is the price of MOTO z.
Success or failure may break, Lenovo's caution is predictable, they chose not to release the figure.
Even so, Xudong Chen can still "feel it in the air, Lenovo's products (modular handset) will save many. "Such as stereos and cameras. Of course, "these are your it's hard to imagine things, over time, then we will see the results. "Xudong Chen a pair of wait and calm.
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