As we all know, line rental service has been around for a very long time, but this rental model is usually half-day minimum rental formalities relatively complex, must pay a deposit before you can drive away the shop. Later P2P mode (personal car rentals to individuals), while changing the source of vehicle, but the essence does not change.
"Friends rent a car is the P2P model. "Friends car co-founder Lei Feng Jiang Qing told NET. As a friends car's predecessor, friends rent a car was founded in 2014.
Jiang Qing said P2P mode in addition to the above issues, there are still many difficulties:
Match between supply and demand, the ideal matching of the owners and tenants is difficult to achieve;
Car rental is a longer cycle, the need for specialization, standardization of products. General car owners could hardly meet the requirement, will allow users to experience reduced; Starbucks iPhone 6 Case
Gasoline black mature industry chain in China, vehicle and other bad-debt problem is too much of a risk for the owner.
Timeshare rental is different from traditional car rental service without paying a deposit, and pricing is calculated on a minute plus mileage. In App users only need to verify your personal information, available vehicles nearby, after the successful reservation can take the car. This simplifies the process, and is friends with cars is currently doing things.
In 2015, the study on Jiang Qing and team in the car rental industry and product technology there are three summary: new energy vehicles is a trend, but market difficulty; as telematics technology matures, allows users to simple operation through App; friend cable and offline operations, there are P2P experience, user resource.
Combining these three things, friends team found better directions: timeshare rentals--intelligent technology, standardization of services. Last September, the Friends team decided to officially approved restructuring, friends car after 48 days on the line.
After nearly 9 months of operations from the P2P model transformation for timeshare rentals for more than six months, friends car through the integration of online and offline operation, verifies the correctness of choice. According to Jiang Qing said, the company currently has about 300 vehicles daily reach thousands of active users, overall revenue to break even line of 90%. While friends planned to use the car in Beijing to keep the vehicle at the end of 1000 vehicles.
Friends with the vehicle's own position is not all timeshare rentals, the company hopes to provide intelligent leasing, including timeshare rentals, meaning do not restrict users to lease time, reducing the threshold for car rental, on-demand resources.
Jiang Qing believes that enterprise in the network's coverage and vehicle allocation whether rationality can keep up with users ' needs are the most important. Friends car data platform shows high frequency users vehicles hotspot, and then automatically identifies hot scene.
At present, Beijing has nearly 200 branches; users vehicles also used analysis realized "a point a point or" progressive realization "point a point b" make the dot between "network."
Friends initially chose not to lower prices and different car model. Lei Feng Jiang Qing told network (search for "Lei feng's network", public interest), timeshare rentals is the most important point of its operational efficiency – at the lowest cost and management up to the car, every car gets the highest return. Timeshare rentals to sustainable development, and then to replicate that model to other cities.
Friends use of rental cars are divided into 4 classes: business, personal, commuting, going out out for an outing. Statistics show friends car, commuting and outing 20%, 60%-70% per cent of income. By allocating resources, friends in the time-sharing business days priority service orders, priority services and holidays holiday orders, meet the needs of users at different times.
Jiang Qing said through such means, vehicle rental rate can reach 90%, cycling efficiency.
Currently time-sharing rental of market players can is divided into three class: a is relies on whole Depot resources of team, gets vehicles cost low, and operation capacity relative weaker; another a is Internet team, has client design advantage, line Shang operation capacity strong, but line got off works capacity relative weaker; Furthermore a is fine of operation team, integration line online Xia resources, through technology means running efficient.
Friends vehicles belonging to category III. Integrate online and offline operations to ensure each time they use a stable expectations, and friends put in depots and vehicles. Starbucks iPhone 6 Case
In addition to the pilot in Beijing, friends car this year plans to start layout in XI ' an. Sample of q-said as a second-tier city of XI ' an, and low operating costs compared to first-tier cities, demand sufficient room to grow larger, then down to three or four lines in the future city.
NET about car models such as drops, which aims to reduce idle time, let it run more efficiently. Timeshare rental model to help users vehicles is taken, rather than keeping a car. There is complementarity between the two. Normal user time-sharing leasing awareness is low, the market is still small.
Bureau of statistics data showed that national cars for 150 million cars, domestic driving licence held for approximately 300 million. Driver's license number and the passenger-vehicle ownership in there is a huge gap, this car rental market provides a great deal of room for development. Timeshare rentals and convenient process is to reduce the threshold.
Tesla's appeared, so that pure-electric cars into public view. Major carmakers are also putting more energy and capital on a pure electric vehicle development and manufacturing, and gradually increase their share in the market. But since most people are not familiar with pure electric cars, to post have concerns, mileage, age and other problems. Automakers and timeshare rental platform "collision", has produced sparks.
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