3.8 women's day yesterday, and was good at "Festival" treasure into a shopping Festival. Difference is, this time the "code live Festival", the entity was transferred from the line in shopping malls and supermarkets, the main Push-broom concept.
This shopping section main not women love clothes and bags, non-digital 3C, but many types of goods. Cell phone treasure on the upper left corner of the "sweep sweep" feature on commodity barcodes, scan code parity rate of success you can jump directly to purchase page.
According to the Lei Feng network introduced a senior, he was near the main 80 's MOM, yesterday. Home for a computer and mobile phone of two children, according to mother directed "sweep". Event begins at 9 o'clock in the morning, isn't noon online scan codes the Raiders had one after another. Even businesses direct their own QR code, so that users do not go out to sweep sweep at home, of course, the attraction is that 50 percent.
Section 3.8 How to record?
"Amoy on the code," Zhang Kuo, head of share a set of data:
Activities within the first 10 minutes, with 380,000 users actively participated in, sweeping away the 10 cities supermarkets sales a day, and a large supermarket in a minute, on average;
Within 1 hour, a blended oil sales equal to line a large supermarket selling 125 times a day times within two hours, yili pure milk sales, a large supermarket in reach offline sales nearly 20 times a day. From 9 o'clock in the morning to 24 points, sweeping yards purchase activities were nearly sold to the supermarket one day's sales.
Zhang Kuo from Lei Feng network, the "shopping day" Ali from the year begins after preparation, selection of competitive products, subsidized by hundreds of millions of Yuan, but skipped channels such as supermarkets and brands direct cooperation is to make "sweeping code shopping" a strong debut. Prior to this, shopping is divided into online and offline, for now, sweeping yards will become the new third-class consumer scenario.
Scan code behind shopping
Users to do is sweep sweep, then under a single purchase. Even users under different fruits in the morning and afternoon received the goods, and logistics fast. In essence, Zhang Kuo from Lei Feng network, what kind of goods to be swept out through the baptism of the data:
First, when a user "sweep sweep", the phone Taobao has automatically reads the location of the user, and secondly, Taobao will choose to display better credit, assessment location closer to the business, sometimes you see the delivery of factories in Guangdong, but may be built in your neighborhood it's logistics, warehousing, distribution Swish. Finally, also according to customers ' shopping preferences, real time information goods and associated information (such as users also like to buy the item ##) more choice of goods. Michael Kors Galaxy S4 Case
In addition, Taobao is not only to do this, in order to better shopping experiences, Taobao also will monitor the follow-up of logistics and distribution, consumption of closed-loop.
It is understood that the last "Amoy on the code" launched, Ali "scan code shopping" in this new form in an important position. Ali has been the world's largest group of bar code library, with hundreds of millions-level bar. Behind every barcode corresponds to a commodity.
For this event, broad personal summary "response and influence well, however activity the biggest obstacle isn't technical, there is not a demand, but users" scan code shopping ". At home, the scan codes shopping is nothing new, so promotion is difficult, there is still a long way to go. "
Scan code shopping more than that Michael Kors Galaxy S4 Case
This event was interpreted by the media "to store leather life" entity supermarket with discontent, supermarkets said that yesterday saw a lot of people in the Chocolate Shoppe sweep swept away, "appears to have been taken advantage of by white".
To address this issue, Zhang Kuo says they have been upgraded to the new platform, allowing supermarkets located after they enter a product's bar code. Users scan a scan can show nearby which the merchant has this class of goods, delivery orders from the supermarket.
In hardware aspects, Zhang Kuo revealed has and several line phone manufacturers reached camera of cooperation, let user not through Taobao App, directly using phone of camera networking sweep code shopping, products may will in April zhiqian available; in addition, Taobao also and a refrigerator brand reached cooperation (has rumors said is Haier), will production support barcode scan of intelligent refrigerator, future the paragraph refrigerator can provides shelf life reminded, and health nutrition management even commodity complex purchased, function. The refrigerator also will meet with users this year.
Network reporter after practice of Lei feng has already taken to scan a scan function, can sweep sweep on the table, and confirmed the show product purchase information, Ali's powerful database. But sweep the yard shop wants to become the norm, also related to delivery speed, price and shipping cost, will once again transform our Taobao shopping habits? We'll see.
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