Jeremy Bailenson is Director of the interactive virtual lab at Stanford University, has 20 years of in the field of virtual reality research.
United States military and the space agency was once a fixture in Jeremy Bailenson, his research has long been in a vertical field of VR. But Bailenson, recently found that Samsung, Google, Valve, Sony and Microsoft company can provide service for mass entertainment under the impact of VR technology, Bailenson laboratory technology is a bit backward. GUCCI Note 4 Case
However, more and more enterprises into the VR the business has not undermined his research on virtual reality, in contrast, vibrant anti-war VR technology, he seems very happy, his lab also adopts the Oculus company worth $ 350 the first Rift DK2-equipment, replacing the previously used $ 40,000 worth of laboratory equipment. They found virtual reality laboratory principle and its widely used in psychology, education, and entertainment, and a wide range of prospects, VR technology has entered the mass consumer.
Last week at the Tribeca Film Festival in New York, Jeremy Bailenson recently talked about some of their laboratory work, and provide a few VR presentations.
At the Festival, Bailenson said: "from the hardware point of view, our products and the other is really no different, but our more than 20 years has been focused on content, and inherent in our products will be more special. "
Stanford Labs have tried trying to understand the human experience of VR product. 2001, Bailenson with he laboratory of virtual reality equipment came to has Washington, DC of Federal Judicial Center, with 600 bit judge and lawyer do has a experiment, he let one Shang has age of judge with VR helmet go in a virtual displayed of 10 meters wide deep pit Shang of a plate Shang, judge go to half of when lost has balance, in he to fell of when tries to caught virtual pit of edge, Bailenson at quickly reminded has judge, To prevent judges from striking his head on a table beside him.
Bailenson of this experiment, said: "you see these images, they can't compare with video game level. Even so, when we walk in, and rarely stepped down from the Board. Because our bodies with high frequency, quickly and accurately adjusted by the space environment around the movement itself! "
Bailenson and his colleagues found that only one-third of virtual users can go through the virtual pit. In the demo, user pit "falling" virtual death, in real life, you would lose balance temporarily, LED screens will make your brain trying to lower perceived experience, such an experience where a VR simulation capacity, from motion trajectory in the virtual world of your body simultaneously. GUCCI Note 4 Case
Bailenson's lab using virtual reality devices to achieve a "body transfer". In 2003, the Stanford Labs and Cisco collaborated to develop an emotional transfer training simulation technology, allows users to access different characters in the body, to experience gender and racial discrimination, since then, subsequently developed by virtual reality people experience age discrimination and discrimination against people with disabilities. Recently, through the VR device, users can switch between police and members of the public, experience of interaction between the two.
In addition to these, laboratories or even create a virtual experience of the animals, such as the bull and Tiger sharks, by experienced animal life, in reality, can have a better understanding of human behavior and experimental experiences to enhance their awareness of environmental protection.
Raising awareness of environmental protection and awareness projects related to climate change are Bailenson is concerned, a team from his laboratory research shows that through VR who cut down the trees in the virtual world in real conscious of saving paper, another group has also studied how to use VR to show impact of ocean acidification on coral reefs, so as to raise people's awareness of environmental protection.
Stanford University's football team is also benefiting laboratory experiments. In 2014, Bailenson and joint development of a student Derek Belch a VR football project, used to improve the reaction time of the quarterback in the game, results showed that quarterback so faster in the virtual world, to bench quarterback also provides valuable practice opportunity. At present, Stanford has set up a company called STRIVR Labs, sales to several other college football team of the training course.
In 2014, the Facebook boss Zuckerberg visit Bailenson's lab, immediately for $ 2.3 billion takeover of Oculus and Oculus VR VR equipment began the development of consumer-grade, Oculus Story Studio team began development of new types of virtual entertainment. Zuckerberg is clearly a more long-term planning, in the future, on the VR equipment, people use Facebook and other social networking software and other media will be more than PC port.
Other technology giants are also invest in the development of VR equipment, but in the process, they will encounter Bailenson errors and problems encountered in the past 20 years. Learning the Giants in, by putting a lot of manpower and resources, VR market will soon enjoy a breakthrough, VR equipment becomes a consumer products into the homes of ordinary people.
Bailenson said he saw in the past eight months of VR technology advances, is the sum of 19 years before. Visible is the rapid development of VR technology. Meanwhile, he hopes in the future to see more VR products on the market. Now, in many ways, people still don't understand the use of VR, VR product for people with real experience is too strong, this requires people step by step to adapt.
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